What’S The DMA?

What is the difference between MSA and DMA?

Daily Newspapers normally use the MSA.

If the data does not include the MSA, the DMA is used instead.

A Designated Market Area is a group of counties in the United States that is covered by a specific group of television stations.

The term was coined and trademarked by Nielsen Media Research..

What is your DMA?

A media market, broadcast market, media region, designated market area (DMA), television market area, or simply market is a region where the population can receive the same (or similar) television and radio station offerings, and may also include other types of media including newspapers and Internet content.

What is DMA in retail?

Dictionary of Marketing Terms for: designated market area (DMA) designated market area (DMA) geographic area defined by Nielsen Media Research Company as a group of counties that make up a particular television market.

What are the 210 DMAs in the US?

There are 210 Designated Market Areas (DMAs) listed by the 2019-2020 Nielsen ranks.New York (#1)Los Angeles (#2)Chicago (#3)Philadelphia (#4)Dallas-Fort Worth (#5)San Francisco-Oakland-San Jose (#6)Washington, D.C. (Hagerstown) (#7)Houston (#8)More items…

What is DMA with example?

Stands for “Direct Memory Access.” DMA is a method of transferring data from the computer’s RAM to another part of the computer without processing it using the CPU. … For example, a sound card may need to access data stored in the computer’s RAM, but since it can process the data itself, it may use DMA to bypass the CPU.

What is a DMA rank?

The 2020 Nielsen DMA rankings provide the most accurate and up-to-date portrayal of current radio and television markets. Nielsen’s DMA rankings are based on the population of each surveyed market region. Sometimes, listenership may overlap in selected areas.

What is the Designated Market Area DMA that WESH TV is located in?

THE PARTIES WESH and WKCF operate in the Orlando-Daytona Beach-Melbourne Designated Market Area (“DMA”). WMOR operates in the Tampa-St. Petersburg (Sarasota) DMA. 2.

What is a DMA location?

DMA (Designated Market Area) regions are the geographic areas in the United States in which local television viewing is measured by Nielsen. The DMA data are essential for any marketer, researcher, or organization seeking to utilize standardized geographic areas within their business.

What is DMA targeting?

Ad Targeting DMA is the most common, and often preferred means of Geo targeting an ad campaign. In the realm of digital advertising, Google DoubleClick, arguably the largest ad serving platform, allows users to Geo target ads via Country, Region, City, Zip Code or “US Metro Areas”, which is in fact DMA targeting.

What is NY DMA?

A Designated Market Area is a region, usually centered around a large city, that determines the programming you’ll receive. Markets are usually named for the largest city or cities in the market. For example, the New York DMA includes not only New York City itself, but areas where New York channels are viewed the most.

What does DMA mean in texting?

Don’t Message AgainDMA. Don’t Message Again. showing only Slang/Internet Slang definitions (show all 104 definitions)

What is DMA in water supply?

A district metered area (DMA) is defined as a discrete part of a water distribution network. It is usually created by closing boundary valves or by permanently disconnecting pipes to neighbouring areas. … The water will mix in the network, which affects system pressure and water quality.

How big is a DMA?

A designated market area (DMA), also referred to as a media market, is a region of the United States that is used to define television and radio markets. There are 210 DMAs covering the whole United States and are usually defined based on metropolitan areas, with suburbs often being combined within.